Brand Design in the Military

At some point, someone decided that there was going to be a new Airborne Division in the Army. Except it wouldn't be exactly new, it'd be a resurrected one that was active in WWII. And wouldn't you like to design all these things that will live forever? Don't you want your name in the history books?

I made a lot of stuff. Visual artifacts, brand guidelines, storyboards, web prototypes, functional websites, letterhead, animations, you name it.

I made the insignia pictured here.

I also made;

• A style guide
• Brand guidelines
• A digital media strategy
• Several marketing strategies
• The new Division website
• The Beret flash, tab, and airborne background trimmings
• The distinctive unit insignia
• -and countless other smaller things.